Marketing & Engagement Manager

Arts & Business Council of Greater Nashville

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Job Summary

The Arts & Business Council of Greater Nashville (ABC) seeks a highly motivated and results-driven Marketing & Engagement Manager to expand our reach, engage stakeholders, and amplify our mission to Keep Nashville Creative. This position will help create and implement short- and long-term marketing strategies including program and partnership promotion, social media management, website maintenance, email marketing, and asset design and production to support year-round programs, special events, brand reputation, and development efforts. As a key part of building lasting relationships and increasing awareness of our vital services that support the arts and creative sector in Greater Nashville, this role is perfect for someone with a passion for the regional creative economy and a strong background in digital marketing, content creation, graphic design, and strategic communications.

Job Responsibilities

Typical duties will include, but are not limited to:

Marketing

• Lead the creation and implementation of marketing strategies for ABC’s core programs and initiatives, including Volunteer Lawyers & Professionals for the Arts, Periscope: Artist Entrepreneur Training, Arts Board Matching, and more
• Develop compelling, audience-focused content (written and visual) for a variety of channels—social media, email, print materials, website, and reports—to communicate impact and build engagement
• Collaborate with the Development team to advance and promote ABC’s membership program and fundraising campaigns, fulfill sponsorship terms, and provide sponsor and partner visibility
• Promote ABC’s special events and other community engagement activities, including the annual Arts Immersion fundraiser
• Oversee capture of visual content of ABC programming and events
• Lead on-site marketing efforts such as staffing event tables, setting up signage, or other “all hands on deck” functions for programs and events

Social Media

• Manage and grow ABC’s social media presence across key platforms (Instagram, LinkedIn, Facebook, X), ensuring consistent branding and engaging content that promotes ABC’s mission and programs
• Track engagement performance metrics to inform future strategies and improve ABC’s follower growth and engagement
• Create and disseminate social media toolkits to community partners to amplify the reach of marketing efforts
• Monitor social media best practices and new opportunities to best engage with current and new audiences

Community Engagement

• Assist the Director of Development with stewardship ensuring strong relationships, accurate data records, and timely follow-up with donors, members, and partners
• Collaborate across the organization to design and implement authentic initiatives that engage program alumni, volunteers, donors, and other stakeholders
• Identify and explore opportunities for ABC to participate in or partner with other community events, expanding our visibility and creating new engagement opportunities
• Participate in the planning of ABC’s annual fundraiser Arts Immersion and other special events

General

• Serve as the “front line” of the organization by managing all general office communications including the main phone line and email address, responding to or routing inquiries appropriately
• Maintain a cohesive visual identity and tone of voice that aligns with ABC’s mission and values, and uphold ABC’s brand standards across all marketing materials and communications
• Track marketing performance, providing insights and recommendations for continuous improvement
• Conduct market research and analysis to identify new opportunities, target demographics, and/or emerging trends in the arts sector

Qualifications

Candidates must have experience with social media and web-based email and design platforms, preferably Emma, Canva, and WordPress. Candidates should also possess strong attention to detail, good writing, proofreading, and interpersonal skills, as well as the ability to work independently, juggle multiple projects, and meet deadlines. Basic graphic design skills required.

Experience & Qualifications

• 4+ years (formal or informal) experience in marketing, communications, and social media management, preferably in the nonprofit or arts sectors
• Excellent knowledge of office software including Microsoft Office and GSuite (Docs, Sheets, Forms, etc.)
• Proficiency in email marketing platforms (e.g., Emma), design tools (e.g., Canva), and website content management systems (e.g., WordPress)
• Business development or public relations experience is a plus
• Familiarity with task management software such as Asana, Basecamp, or Slack is a plus

Characteristics, Knowledge, Skills, and Abilities

• Understanding of and appreciation for ABC’s mission and the capacity to communicate that mission effectively and persuasively
• Enthusiasm for building relationships with diverse communities across the Greater Nashville area, including artists, arts organizations, and business leaders
• Excellent written and verbal communication skills
• Outstanding production and design skills
• Strong organizational and time management skills; dexterity to chart a long-term course of action, develop
• measurable milestones, and meet intended deliverables toward a specific outcome
• Self-starter with a high degree of professional independence and ability to exercise impeccable judgment with minimal guidelines, but also unafraid to ask questions
• Ability to work independently and collaboratively within a small, dynamic team
• Interest in creating, leading, and managing initiatives to meet the needs of a highly innovative, entrepreneurial, and creative organization

Environmental Conditions & Physical Demands

• The work environment involves everyday risks or discomforts requiring normal safety precautions typical of such places as offices, meetings, and training rooms; use of safe work practices with office equipment, avoidance of trips and falls, and observance of fire regulations. ABC employs a flexible, hybrid work model with most office hours currently spent in the employee’s preferred work location in the Greater Nashville area. Some work events may be outside or in temperature-controlled offices/venues.
• Some work outside of typical office hours may be required during the planning and execution of special events. Some light local travel to meet partners or stakeholders may also be required.
• The work environment will require walking, standing, bending, and carrying of items weighing 1-15 lbs. Also, the employee must have manual dexterity and visual and auditory acuity. Reasonable accommodations may be made.

The Arts & Business Council is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. In addition, the Arts & Business Council of Greater Nashville commits to ensuring racial and cultural equity in all its policies and practices.

Additional Information

Benefits

How to Apply

Please email your resume, cover letter, and a writing sample (relevant writing samples may include a social media portfolio, press release, marketing toolkit, or other similar communication) to the Arts & Business Council at info@abcnashville.org with “Marketing & Engagement Manager” in the subject line by January 6, 2025. No phone calls, please.

Details

• Date Posted: November 16, 2024
• Type: Full-Time
• Job Function: Administrative
• Service Area: Arts / Culture