CERTIFICATE: Revenue Development & Fundraising (Spring 2024 – In-Person)

Facilitator: Michelle Conn

In-Person Core Workshops: 4/16, 4/30, & 5/14/2024 / Virtual Group Coaching Sessions 4/23 & 5/7/2024

Asking for money can be hard, but ensuring that you have the money necessary to provide your programs and services is essential to helping the people counting on you. The Revenue Development & Fundraising Certificate is comprised of three core workshops and two group coaching sessions, giving time for each participant to truly explore the elements of fundraising in depth.

Through a cohort model, nonprofit development professionals will build a connected community with a culture of learning and feedback. Participants will learn best practices in the field and walk away with a fundraising plan ready for implementation. 

(The certificate price includes all three core workshops and two group coaching sessions. To complete the Revenue Development & Fundraising Certificate, complete at least 2 of the 3 core workshops and at least 1 of the 2 virtual group coaching sessions.)

Note: Lunch is included for all three full-day workshops.

4/16/2024 -  Part 1:  Fundraising Landscape (In-Person)    9:00 AM - 2:30 PM 
Part 1 is an engaging session offering participants the opportunity to learn via an interactive experience with everyone involved. In this session, participants will evaluate current fundraising trends and how they apply to the participants’ nonprofits. Participants will also examine how to maximize volunteer time and talents and begin to develop personalized fundraising plans. Homework is assigned throughout the course to maximize learning.

Learning Objectives:
•    Identify and incorporate relevant fundraising trends
•    Recruit and effectively engage volunteers to support fundraising efforts
•    Create a personalized fundraising plan to guide their efforts

4/23/2024 - Group Coaching Session 1 (Zoom)  9:00 AM to 10:30 AM or 1:00 PM to 2:30 PM
The virtual group coaching sessions provide additional opportunities for participants to process, retain, and incorporate the information presented in a less structured environment which allows participants an opportunity to work on real world issues utilizing the experience and perspectives of the facilitator and others attending the session. 

Note: Participants will attend either the AM or PM session.

4/30/2024 - Part 2: Laying the Foundation (In-Person)      9:00 AM - 2:30 PM
In the second session, participants will dive deeper into the cycle of development - the process through which we identify, cultivate, solicit, and steward the gifts from major investors to our organizations. From the homework and activities in the first session, participants will begin to develop their own organizational fundraising plans. 

Learning Objectives:
•    Identify donors for focused cultivation/continued relationship
•    Develop cultivation/engagement strategies
•    Determine who and how to ask for financial support

5/7/2024 - Group Coaching Session 2 (Zoom)  9:00 AM to 10:30 AM or 1:00 PM to 2:30 PM
The virtual group coaching sessions provide additional opportunities for participants to process, retain, and incorporate the information presented in a less structured environment which allows participants an opportunity to work on real world issues utilizing the experience and perspectives of the facilitator and others attending the session. 

Note: Participants will attend either the AM or PM session.

5/14/2024 - Part 3: Strategic Communication (In-Person)  9:00 AM - 2:30 PM
In this highly interactive final session, participants will “put it all together.” Participants will give an overview talk highlighting the nonprofit they represent, make an ask, and share their fundraising plans. Participants will have the opportunity to enhance their development by practicing skills learned and receive real-time coaching and feedback to ensure immediate transferability to the workplace!

Learning Objectives:
•    Give a compelling and engaging overview talk to draw donors into their work
•    Make an effective ask for financial support
•    Utilize a personalized fundraising plan to guide their efforts 

Michelle Conn is a high-energy, results-oriented professional with more than 30 years of successful management, fund development and training experience. She is the president and founder of MMC Consulting, an organization that provides clients with personalized counsel in fund development with a special emphasis on coaching, staff and volunteer training and fundraising plan development.

Full participation in Revenue Development & Fundraising Certificate is applicable for 13.5 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.
 

*Workshop times are Central Standard Time